Comments on: Strike While the Iron Is Hot http://blog.talstone.com/strike-while-the-iron-is-hot/ A Healthcare Marketing Blog Mon, 17 Aug 2009 22:33:30 -0400 http://wordpress.org/?v=2.8 hourly 1 By: Lisa Stiles http://blog.talstone.com/strike-while-the-iron-is-hot/comment-page-1/#comment-207 Lisa Stiles Thu, 09 Apr 2009 17:32:49 +0000 http://blog.talstone.com/?p=198#comment-207 Kara- Thanks for your comment. More than anything this experience revealed to me the importance of a comprehensive strategy. I got the feeling that they had recently signed up for an e-mail service of some kind and then gave it a couple of shots and then it dropped off their radar. This happens quite a bit with internal marketing efforts because you end up with folks who are handed the job of marketing who are flying blind and don't have the time or resources to put together a strategy that will work.<br><br>The thumb is A-OK. I finally trust the stairs again. :) Kara- Thanks for your comment. More than anything this experience revealed to me the importance of a comprehensive strategy. I got the feeling that they had recently signed up for an e-mail service of some kind and then gave it a couple of shots and then it dropped off their radar. This happens quite a bit with internal marketing efforts because you end up with folks who are handed the job of marketing who are flying blind and don't have the time or resources to put together a strategy that will work.

The thumb is A-OK. I finally trust the stairs again. :)

]]> By: Kara Dowdall http://blog.talstone.com/strike-while-the-iron-is-hot/comment-page-1/#comment-206 Kara Dowdall Wed, 08 Apr 2009 23:12:55 +0000 http://blog.talstone.com/?p=198#comment-206 What a great story.<br><br>Timeliness of messaging and integration with disparate customer data sources (i.e., clinical systems, practice management systems, web-based body behavior and registrations) are exactly what we enable.<br><br>Our technology would have enabled the physician to send a message that day, or the next day with a very simple yet personalized message: We hope you are feeling better!<br><br>And since we focus only in healthcare, we are quite aware of the concerns around patient privacy/PHI/opt-in/opt-out.<br><br>Thanks for sharing your story and I hope you ARE feeling better!<br><br><a href="http://www.appatureinc.com" rel="nofollow">www.appatureinc.com</a><br><a href="mailto:kdowdall@appatureinc.com" rel="nofollow">kdowdall@appatureinc.com</a> What a great story.

Timeliness of messaging and integration with disparate customer data sources (i.e., clinical systems, practice management systems, web-based body behavior and registrations) are exactly what we enable.

Our technology would have enabled the physician to send a message that day, or the next day with a very simple yet personalized message: We hope you are feeling better!

And since we focus only in healthcare, we are quite aware of the concerns around patient privacy/PHI/opt-in/opt-out.

Thanks for sharing your story and I hope you ARE feeling better!

http://www.appatureinc.com
kdowdall@appatureinc.com

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