Author Archives: DJ Smith

6 Ways Ignorance Can Pay Off

Author DJ Smith
Dec 7, 2010

We often talk about clients being “too close to the center” of their organization to clearly see objectively on solving marketing issues. Stanford professor, Bob Sutton, suggests that ignorance of an issue often times leads to amazing innovative solutions. Continue reading →

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Ask Me Why I’m Smiling…

Author DJ Smith
Nov 25, 2010

As I type this, our office is growing quieter as, one-by-one, the team leaves with eager anticipation of starting the Thanksgiving holiday. The smiles on their faces might be from the thought of the couple of days off from work … Continue reading →

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Ready, Fire, Aim

Author DJ Smith
Nov 15, 2010

Everyone knows that you’ve got to fire your message out to people in order to be profitable. Unfortunately, many organizations are simply pulling triggers without taking the time to aim the gun. Continue reading →

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4 Ingredients of Grrrrrreat Advertising

Author DJ Smith
Nov 4, 2010

Leo Burnett, the marketing genius behind advertising icons such as Tony The Tiger, Toucan Sam, and The Pillsbury Doughboy, once said about marketing, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” … Continue reading →

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