6 Ways Ignorance Can Pay Off
We often talk about clients being “too close to the center” of their organization to clearly see objectively on solving marketing issues. Stanford professor, Bob Sutton, suggests that ignorance of an issue often times leads to amazing innovative solutions. Continue reading
Ask Me Why I’m Smiling…
As I type this, our office is growing quieter as, one-by-one, the team leaves with eager anticipation of starting the Thanksgiving holiday. The smiles on their faces might be from the thought of the couple of days off from work … Continue reading
Ready, Fire, Aim
Everyone knows that you’ve got to fire your message out to people in order to be profitable. Unfortunately, many organizations are simply pulling triggers without taking the time to aim the gun. Continue reading
Google is the Team to Beat
Facebook’s latest attack on Google proves they’re technology’s equivalent of the Yankees. Continue reading
Internet Killed the Video Star
HTML5, the new version of HTML, is gaining a lot of traction. It’s being pushed by the most powerful internet companies in the world, namely Apple, Google, Microsoft, Facebook, and others. One aspect that leaves me saying “It’s about time!” … Continue reading
4 Ingredients of Grrrrrreat Advertising
Leo Burnett, the marketing genius behind advertising icons such as Tony The Tiger, Toucan Sam, and The Pillsbury Doughboy, once said about marketing, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” … Continue reading
Why Customers Don’t Care What You Do
“The things that fascinate you about your life are almost always banal to strangers. Strangers want to read about their lives, not yours. And guess what? The same thing is true about prospects and customers and just about anything you … Continue reading
Kicking Off the Talstone Tangent
Ever wonder at some point during a conversation “How did we end up talking about this?” We do quite often. It’s because in advertising and marketing, everything is connected. Continue reading
