There is a wise business maxim that says when business is good it pays to advertise; when business is bad you HAVE to advertise. So why are many organizations choosing to cut out a very important part of their business?
DJ Smith / Jun 3rd / Comments
Over the Memorial Day weekend I planted a small 10’ x 10’ garden with my two sons. With the garden planted, it’s now something of a waiting game before we see fruit – something organizations need to learn with regards to their marketing plans.
DJ Smith / Jun 2nd / Comments
HealthCamp:Nash 2009 has officially ended but hopefully not the discussion surrounding it. Lessons learned and innovations explored are what will alter the course of healthcare reform and there’s a lot of people to thank for making this event possible.
DJ Smith / Jun 1st / Comments
Recently, rapper Kanye West went on a rant on his Web site about the popular microblogging tool Twitter. While not a fan of Kanye West, I must admit – he raises a good question.
DJ Smith / May 13th / Comments
Every doc or nurse knows the importance of good bedside manner. It’s a chance to really connect with patients and gain their trust. But do you know the importance of good webside manner? It’s a chance to do precisely the same thing.
Ben Wilkins / May 8th / Comments
What happens when we are so connected we become disconnected?
Lisa Stiles / May 7th / Comments
Many times we leave the term “fad” to the fashion industry but in all actuality it couldn’t be more relevant to the marketing industry. In marketing, when someone does one thing that is a success (especially if it was unforeseen) then everyone wants to jump on that wagon.
DJ Smith / May 5th / Comments
What does touchy-feely right-brained thinking have to do with healthcare and healthcare marketing? Everything.
Brad Blackman / Apr 30th / Comments
With the latest pandemic scare of swine flu (at the time of this writing there were over 64 confirmed cases in the US), the CDC has issued guidelines that will help stop the spread of the disease. Not surprising, the list is a good starting point for true healthcare reform – deal with your own health personally.
DJ Smith / Apr 28th / Comments
In your organization you need to be aware of the quality of engagement your clients enjoy when working with you. To do this you need to determine if you’re a thermostat or a barometer when it comes to customer service.
DJ Smith / Apr 28th / Comments
