It’s A Boy!

At 10:29 a.m. Thursday, someone’s life at Talstone Group changed forever. We congratulate Ben, Talstone’s Interactive Designer, and his wife, Bre, on the birth of their son.

DJ Smith / Sep 18th / Comments


The Imperfections of Perfectionism

Peter Bregman, the CEO of Bregman Partners, Inc., recently wrote a great blog post for the Harvard Business Publishing Web site relating to the dangers of perfectionism and how more managers need to escape its grasp.

DJ Smith / Sep 15th / Comments


If You Can’t Buy Them, Become Them

The battle between Facebook vs. Twitter just got a little more interesting. Let the games begin!

Ben Wilkins / Sep 11th / Comments


What Can The Boy Scouts Teach Us About Marketing?

There are many things I learned during my tenure in the Boy Scouts. A lot of what I learned easily translates to becoming a better marketer. In fact, when I think of the Scout Law, I see a lot that can be used to help make anyone’s marketing better.

DJ Smith / Sep 2nd / Comments


Are You Paying Too Much For Your Whistle?

There are so many people, and even businesses, that set out with the noble cause of making themselves more profitable in one fashion or another. Unfortunately, many are paying too much for their whistle.

DJ Smith / Aug 25th / Comments


Are You Especially Specialized?

What’s the benefit of narrowing your focus? In healthcare and in marketing, the pay off is worth it.

Tim Smith / Aug 19th / Comments


How Many Tweets Could A Tweeter Tweet If A Tweeter Could Tweet, Tweet

A recent study suggests that 40% of all the chatter on Twitter is ‘pointless babble.’ If you’re an active user of Twitter, how do you classify your tweets? More importantly, how would your followers classify you?

DJ Smith / Aug 17th / Comments


Can You Pitch Without Learning To Throw?

Everyday, your healthcare organization steps up to the mound to deliver a pitch. Here’s how to make sure it’s a good one.

Tim Smith / Aug 10th / Comments


How to Dig In and Find the Right Marketing Voice that Resonates

Don’t ignore the richest vein of marketing research you have access to – your clients.

Lisa Stiles / Aug 5th / Comments